Everyone can use makeup. And in the bid to create an all-inclusive market in the industry, several makeup brands have been established. Some are international, while some others are local. Our focus is on these Nigerian makeup brands that have distinguished their products in a market high on demand, and are catering to a wide range of skin types.
Founded by Ezike Kelvin Chinedu, Zikel cosmetics is aimed at creating high-quality and affordable makeup products and tools for enthusiasts and professionals in Africa. The Zikel brand’s products range from the face, to the eyes and the lips; depending on the product you want to stock up on. Zikel also organises a beauty pageant called ‘Face of Zikel’ every year, to promote art and beauty, designed for aspiring and creative African models.
Popularly known as the brand for Women of Colour (WOC) due to their ability to create a lasting foundation of different shades to cater to the different complexions of the black woman, Zaron also has a skincare line. They organise training programmes and a beauty pageant called ‘Face of Zaron’. Fun fact is that their founder, Oke Maduewesi was a former bank manager at Zenith Bank.
House of Tara
Tara Durotoye founded House of Tara in 1998 and this beauty empire is functional in 11 states in Nigeria. House of Tara has a walk-in studio, a Makeup studio, training centres, The Makeup Academy and a beauty line, The Tara product line. To portray the indigenous side of this beauty empire, they have two eyeshadow palettes named after two strong African women, Queen Amina of Zaria and Queen Nana of Ghana.
The Yanga Beauty line was founded by a makeup artist called Jennifer Lisa Uloko. Yanga Beauty’s smooth match concealer has to be one of the best. In six shades, its coverage is next to none as it blends very well with the skin, leaving a flawless and light look. Yanga beauty has an online beauty diary, which documents everything about fashion, beauty, looks and all about it, while teaching people how to use each product.
Founded by medical laboratory scientist Stella Ndekile and makeup artist Jane Ogu, Nuban beauty was launched in May 2017 with the theme ‘Celebrating Beauty in Nigeria’. The aim is to serve ladies all over Nigeria and diversify their products while providing quality and affordable tools and products. This year, Nuban Beauty joined SFEG (Safety For Every Girl) against period poverty and to ensure that underprivileged girls are given sustainable and environment-friendly sanitary pads. In doing this, Stella Ndekile introduced the ULTRA line and committed 50% of the proceeds to the programme.
If "Hermother's Daughter" isn't talking about something she is passionate about, then she's writing it. She is always in her head space, majorly thinking about what to cook or bake (to be frank, eat).