Afrobeats culture over the years has sustained spectacular and remarkable growth. The genre has experienced a growth of over 500% on music streaming platform Spotify, and Apple Music equally attested that African music has generated four times the overall streams on the platform.
Notable DSPs have had an immense contribution towards the growth of afrobeat and Spotify, which is the leading streaming platform in the music scene has earned its flowers. Spotify reiterated this with the launch of ‘Afrobeats: journey of a billion streams’, a dedicated site aimed at showcasing the evolution and global impact of afrobeats.
On Thursday and Friday, 12th and 13th of October 2023, Spotify convened major stakeholders in the industry which constituted an array of artists, media personalities, music executives, influencers, podcasters and music enthusiasts to hold two events themed #SpotifyPodcastsLagos and #SpotifyAfrobeats which took place on the two days respectively.
The event kicked off with a masterclass session anchored by the Podcast Manager for Spotify in Sub-Saharan Africa, Ncebakazi Manzi, where she delved into the art of storytelling, exploring innovative techniques and insights, and underlining Spotify’s support for podcast creators.
The Day 2 featured electrifying live performances from fast rising Nigerian acts Bloody Civilian who left the audience raving to her viral single ‘I Don’t Like You’. Other performing acts were Fave, Shallipopi and Ruger, who closed the night.
The Spotify Afrobeats celebration was a feat to celebrate the culture, the growth, the significant milestones of the genre over the years and accumulating over 13 billion streams.