The 3rd of June saw a very successful debut of the Afrovibes Festival on Gaukel street in Kitchener-Waterloo, a festival curated by media outlet DigiMillennials to celebrate African culture and the lifestyle of its people, in collaboration with KW Famous.
Africa’s urban culture continues to spread across the globe, especially with her music and pop culture gaining more acceptance globally. As a result, more Africans are associating with their heritage ecstatically. It is in this light that DigiMillennials put the Afrovibes Festival together in Downtown Kitchener at the newly established Gaukel Block; to celebrate African-ness and the splendour that comes with it.
Since its inception, DigiMillennials has always been about spotlighting the African narrative in Canada and North America as a whole. This has been expressed through their Afronights in KW radio show, Afronights In KW curated experiences and as the latest feather to their hat, Afrovibes Festival – all in collaboration with like-minded brands.
The celebration featured music by some of the most incredible DJs, Dancers and Live Music performances from local talents in the city. The festival also had food from various African vendors, arts and crafts, clothing, skincare essentials and other side attractions.
Popular Canadian-Nigerian singer, Nonso Amadi, was present to share songs off his latest album, When It Blooms, with the extremely excited crowd. His appearance and performances marked a major highlight of the festival.
“The idea was simple,” stated Peter Pearse-Elosia, organiser of the festival as well as Founder/Editor-in-Chief of DigiMillennials when asked the reason for the festival. “We always want to celebrate our uniqueness as black people, and the beautiful things we have at home in Africa. So we created Afrovibes to be that channel of expression; simulating home away from home.”
With over four thousand (4000) people of mixed descents in attendance and vendors with products of all sorts, the day-long event featured music, food, art, drinks, dance and fashion of afro-centric nature and can only appropriately be described as a huge success. Special recognitions go to FourAll Ice Cream, LiftOff Waterloo Wellington, Plural Digital Agency, My Chop Chop and Downtown Kitchener team.
On its frequency, the festival is slated to hold on an annual basis, but with even more interesting activities to be included in order to guarantee a premium fun experience.