Joy is the driving force in Fifoluwa Adebakin’s photography. Through a lens honed with fashion, portraiture, and a search for happiness, he has captured moments that linger in our hearts even as time passes. Fifoluwa Adebakin, a Toronto-based photographer takes his viewers on a journey where each shot acts as a window into a world filled with life. His unparalleled eye for detail and a natural ability to capture images help bring warmth and sincerity to every shot.
From the glamorous world of fashion to close-up portraits, his lens captures the spirits of his subjects, celebrating individuality, happiness, authenticity, and joy. Whether it’s the laughter of his subjects, a loving embrace, or even the silent moments of introspection, the images illustrate the beauty and tenacity of the human spirit.
In this recent interview with DigiMillennials, the photographer takes me into his process, the significance of joy, and plans for the future.
Can you tell me about yourself? What attracted you to photography?
I just started taking pictures out of curiosity. I was curious about what was happening. Seeing that photography could make things that had happened before memorable was one of the reasons I went into photography. I started young with it as far back as I can remember. My first interest in it started at the age of 16 when I remember seeing pictures of footballers up close and wondering how these pictures were taken when they were not near them. It piqued my interest and I realized that I could do this.
I did not know I had the eye till I started taking pictures at parties. That’s when people realized my work before venturing into areas of fashion and portraits for people. My work has been centered around lifestyle and that’s where I am. Over the years, I have discovered my style of shooting. It’s been an interesting journey where I have gotten to meet and learn about people. I love to know my subjects before shooting them.
Could you describe your photographic style or approach?
My approach is people. Anything that has to do with people explains a lot. There is so much that comes out of people expressing themselves. There are some parts of us we do not show. Growing up as a photographer, I would not say I was taking notes of those things but then I started to realize there is so much to tell about how people feel, think, and their comfort levels. My style is in showing human joy, happiness, and comfort. That’s how I approach photography.
Can you walk me through the creative process from concepts to final images?
I would say I have a bunch of creative processes. For the planned route, I have an idea and I always think about the right person for it. Then I reach out to them, it spans from models, stylists, or even a makeup artist. I draw a mood board on how I want to achieve this. I believe in innovation where we can take inspiration from various places to merge it into one. It makes my work original. Being an artist means you can take ideas from many places and form your own. I also believe unplanned things can be beautiful. If I have a good connection with a creative, we can schedule a talk where I give them creative prowess on the idea. We work together and mix some work. It depends on who you are working with. For production, even if there is a plan, you have to be fluid or adaptable. The more you know about your craft, the more you will be able to adapt when you need to.
Are there any photographers or creatives that influence your work?
The people that inspire me are my photographer friends. Some names include Wycliffe Alabi, Lexash, Adebayo the photographer, 6ixjo, Aniekan Williams, Seun Osipitan, Aisha Ife, Sogie, Asamagie and so many more. I am very appreciative of everything because I can see their process and how they execute it. It makes me feel inspired.
Portraiture is a significant part of your portfolio. How do you approach capturing the unique personality and essence of your subjects?
People’s essence shows when they are comfortable and confident with themselves. Making them feel like they are not in front of a camera, you start to see their personality come out. That’s what makes it fun. Everyone’s photos are different because of different personalities.
Your portfolio showcases a blend of fashion, lifestyle, and portraits. How do you maintain a cohesive visual identity across these diverse genres?
I think a lot of the work I do is based on simplicity. My identity is based on that. I am a strong believer that imperfections are perfections. You don’t need that many alterations to show yourself. This representation of yourself is valid when you can look back. Photography for me is timeless as it is more about looking back into how you were at that moment.
How has social media been a tool in your journey and career?
In the beginning, social media was essential. It does play a big role but now it’s less of that and more of referrals and interactions with people. It does get my work out there so I won’t nullify it’s impact. It helps people to see how I shoot people by celebrating blackness and the joy radiating in my pictures. It helps me speak less of my work and my work speaks for itself. I was more consistent with social media which helped me with my following.
What are your most memorable experiences?
I would say there are so many. For me, it has to be when I work with people especially when they get to witness the creative process. My most memorable experience is when people enjoy the process of the shoots with me like where finding themselves or even creating the idea.
What are you currently working on?
I am working on a book. It is very important to me as it captures things I cherish about. It is a means to put some of the work I have done in print. I am nervous but excited about it.
What do you hope viewers take away when looking at your work?
I hope people see the bright side of life because my pictures are colorful and vibrant. Candid pictures of people laughing. Those things need to be celebrated more and knowing your brand is in safe hands with me. I will definitely portray you in an amazing light.
What advice will you give to aspiring photographers?
Be curious. That’s what keeps me today. It has helped me to know about many things from the technical stuff and people aspect. It changes the game and helps you see a different point of view.