The music video is an art form that will always have a huge impact on music promotions and the way we perceive it. So, you already know that choosing the right music video director makes all the difference for any song.
There are some directors that we have beef with to this day because of the disservice they’ve done to some of our favourite songs. However this is a day of peace and we’re not here to fight. Let’s introduce you to some of the music video directors you should be looking out for right now.
Barring the intervention of his village people somewhere, it seems very likely that this director will do amazing things; for no other reason other than the fact that he has sense. The video he shot for Boy Spyce’s “Folake” worked because it felt intimate. The director lets us into the picture as Boy Spyce and Folake (his recovering runs-girl and lover) are falling in love.
One of the most basic skills anyone can ask for in a good music director is the ability to bring the details of a song to life with the way the story is told on the screen. The video feels like what it feels like to fall in love – sweet, intimate and disgustingly cute.
CKay’s “Emiliana” has a similar quality, where the director gives us a fly-on-the-wall view of the intimate details of CKay and his Emiliana. His simplicity is a respectable quality in a music video director.
We’ve started seeing more of this man in recent times. He gave us the videos for Wande Coal & Olamide’s “Kpe Paso” and Victony’s “Soweto” remix. The latest of his bangers is “Trumpet” by Olamide and CKay. We see the good work this man is doing and we’re on board for it. His work has a certain indescribable quality that is difficult to put into words.
A hallmark of his work is the way he utilises colour in his storytelling. His sets are vibrant; and covered with beautiful pastels and carefully curated decor. He seems to operate with the mind of a photographer — delivering carefully curated shots every second of the video.
Zinoleesky’s “Personal” was by all accounts perfect. Perliks shines in the use of atypical concepts when it comes to his music videos, and he goes big. “Personal” was a work of art because of this director’s ability to perfectly execute unusual concepts that are intended to leave an impression.
We see the same thing with the use of worldly nuns in BNXN fka Buju, Kizz Daniel & Seyi Vibez’s “GWAGWALADA“. Let’s not even get started with the genius that Blaqbonez’s “Back In Uni” video is. Whatever this director does, he makes sure that his audience is sure to remember it long after the watch.
Earthboi blessed us with Ayra Starr’s “Sability” which was an absolute work of art from start to finish. He’s good at making sultry videos and he knows it.
One hallmark of his work is that he creates a world in his videos, and he doesn’t miss concepts. You can always trust that his videos will be on theme with the song whilst sucking the audience into a whole other world and giving them an experience. This is exactly what he did with Mavins’ “Won Da Mo” and the prison break concept that really only could’ve worked with the Mavin crew.
Oftentimes, directors will force certain concepts into a video because the aesthetics are cool, with little regard for whether it works with the song or artist in question. This is not a problem Earthboi has run into so far. Rema’s “Dirty” and all his other works are proof.
Pink (Pinkline Films)
You see anything involving love? This is the music film director they should be calling. Not only did she give us Chike and Flavour’s “Hard to Find”, she also gave us “Roju”. Till date, Chike’s “Roju” video is one of the best Nigerian music videos out there. Quote us, we’re ready to fight.
She uses her music videos as a means of telling a story. Her latest mainstream magic is Rexxie’s hit “Abracadabra” remix featuring Wizkid, Naira Marley and Skiibii.