The past week has witnessed a good number of industry players cancel or postpone their shows, Tiwa Savage, Kizz Daniel, Adekunle Gold and a lineup of others. This may be as a result of the inflation in the country which has in turn affected the cost of tickets and the overall organization of the events or perhaps due to the objective to operate at popular venues.
As a preempt to the ‘homecoming’ concerts of the artists as the holiday season approaches, it is expected that concerts be held to celebrate the festive season. Most show organizers have laid down their convictions as regards the decline of concerts in Nigeria as shows have been either canceled or rescheduled to hold in the upcoming year.
This issue has been attributed mostly to the high cost of booking Nigerian artists. Most artists are priced and rated far above conformity as called out by popular OAP and Hypeman, Do2dtun. He stated that most artists now charge outrageously in dollars and which has made it quite difficult and expensive for event organizers to put together shows and concerts in the country. He further administered his fellow hype men and DJs to brace and take over the concert life as artists maybe erasing their names in the show business due to their high price of booking.
Show organizer and Founder of One Africa, Paul Okoye, likewise took to his social media page to share his thoughts on the issue. He posted “Hmmm, Concert- declining globally, music streaming- high. Nigeria artists price themselves out of the market in Nigeria. Now concerts are declining globally. Will Nigerian artists reduce their prices in Nigeria?”
Other industry stakeholders have deduced that in order to prevent further decline in the Nigerian music industry, then the big players need to come up with a plan to scale through the system, and the artists and their management team need to work on their placement rates.
