Like an incubator, The Sarz Academy has been relevant since its inception in 2015 for how much work it does at frontiering prospective superstar creatives in African music. And again, through her next project, The Sarz Academy is set to launch out the next wave of new school music icons into the scene.
With music production and the business around it being the academy’s forte, TSA was established by ace music producer Sarz and his partners to help cut down the challenges faced by fast-rising music creatives on their journey to the top.
Some of the popular names out of the academy include P.Priime, Dunnie, Tempoe and a long list of others. In 2020, the academy brought together beats by its brightest stars and made 6 songs out of them into a compilation project titled ‘Memories That Last Forever (MTLF)’.
The MTLF EP was a window that opened up to show how much quality work the academy was capable of, with features from Africa’s biggest music exports like Wizkid, Niniola, Tiwa Savage, and an expressive show of talent by Jahblend, Zlatan and Dapo Tuburna.
No outfit out of Africa puts producers on the map like The Sarz Academy does. All the beats on that EP were cooked by products of The Sarz Academy, and Sarz himself as a lever to propel them right to the top where they belong; a venture that can only be tagged an outright success.
And now, TSA has announced new talents, to be unveiled through a second volume of the MTLF project. It features fresh names out of the academy, right into the market.
‘Memories That Last Forever II’ is a collaboration of the academy’s producers and artists, who have worked together to create a unique sound that is both innovative and timeless. The compilation of songs is a testament to the academy’s commitment to fostering creativity and creating a lasting legacy.
“No outfit out of Africa puts producers on the map like The Sarz Academy does”
The first single off it is out on the 12th of May and titled ‘Jam One Kele’, to feature MillyMay, Fxrtune, Gimba and Sarz.
What is really important to note here is the impact of the TSA’s hub-like structure at raising magic fingers that pivot the globalization of afrobeats culture. Furthermore, schooling music producers about business, even beyond the art itself, will always be knowledge to be treasured as even fewer deals will grow sour for a creative that is equipped with all that information.
As ‘Jam One Kele’ and ‘MTLF II’ are anticipated, it is necessary that the academy’s flowers are laid before her and feats emulated by other similar outfits in the African music ecosystem.
Itty can be caught studying African pop culture, writing about it or hosting a relationship podcast. When he's not doing any of these, then he's definitely at a bar, getting mocktail.
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