Ace veteran African music artiste, Orezi, has been on a hiatus for years, only to return with an album titled ‘Chocolate Daddy’. On some lessons the industry has taught him so far and the creative process of his new project, he says:
1. Fame is timed
Make sure that you save, because as an artist, you will not pop forever. You might stay famous, but you won’t always be the hottest thing on the block. So it’s wise to save for such times so that you are not left stranded.
2. Industry friends are not really your friends
Everybody is around you because you are popping, the day you go know say them no be your friends na when you stop to de pop, ask them to post your stuff, or tell them you have an event and you want them to come, or you dey do one thing and you want them to come and nobody is gonna show up. The ones who will do are the real ones.
3. Branding is important
Depending on how you build your brand, you are only as relevant as your last hit song. So if you build your brand along just music life, if you release music today, they stay with you. If you don’t release music, they move on from you. You know a lot of us made that mistake.
4. Keep your day ones close
Keep your day one very close, this day ones are very important in every artist’s life, make sure they are hanging out around you do the little you can do to support whatever they are doing and try to put them in your business educate them
5. Keep your love life private
At some point it’s going to get to him or her then he comes home and then you know when you put them at too much you put them in a position where people can judge how they live, what they eat, what they wear, where they go to, how they look and their humans, it will get to them. So just keep it private.
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Itty can be caught studying African pop culture, writing about it or hosting a relationship podcast. When he's not doing any of these, then he's definitely at a bar, getting mocktail.
