Cruel Santino has always been ahead of the curve. From being one of the pioneers in the Alté scene to directing his own surreal visuals, he has consistently pushed boundaries. With the launch of his SubaruBoyz Twitch streams on February 5, 2025, he is taking things to a whole new level. By merging music, gaming, and digital culture in a way that’s rarely seen in Nigeria’s Alté scene.
Santino’s Twitch sessions are not just about gaming, they are immersive experiences designed to deepen the connection between the artist and audience. Fans get access to exclusive unreleased music, experience live creative sessions, and engage with surprise guests from his circle with guests including Victor Reagan, Pretty Boy D-O, Olaolu Slawn, Teni, Deela, and many more. This level of interactivity is a stark departure from traditional artist-fan relationships, where engagement is often limited to social media comments. In a time when connecting directly with fans is more important than ever, Santino’s Twitch presence is a game-changer for Nigerian artists looking to tap into global digital spaces.
Twitch has long been a playground for gamers, but in recent years, musicians have been carving out space for themselves. While artists like T-Pain and NLE Choppa have made a name for themselves on the platform, Santino’s move to Twitch is a big deal for Nigeria’s alternative scene. He’s proving that independent artists can use digital spaces to do more than just drop music. They can build whole communities around their art. This shift challenges the traditional industry model, which often depends on carefully planned releases and marketing campaigns.
His new direction fits perfectly into Santino’s creative world. His critically acclaimed albums Mandy & The Jungle and Subaru Boys: FINAL HEAVEN are already about more than just music. They take us into his imagination which is full of rich storytelling. With Twitch, he’s giving fans a deeper look into his creative process. It’s raw, unfiltered, and the closest thing to being in the studio with him.
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For Nigeria’s Alté scene, Santino’s Twitch experiment marks a major shift. The movement has always been about pushing boundaries, and now he’s showing that digital spaces offer new ways to connect and grow. As music consumption shifts further into streaming, having a direct link to fans could be the key to long-term success. Twitch is proving to be more than just an app. It’s a tool for artists to take control of their narratives in real time.
Santino has never been one to play by the rules, and his Twitch move is just another example of his vision. Music, gaming, and digital culture aren’t separate worlds, they’re all part of the same creative universe. By embracing Twitch, he’s not just streaming, he’s building something bigger. .
