Sometime in 2022 on Tiktok, there was this guy whose videos started peaking the Nigerian FYP and the thought you’d get after watching each video was “Oh! so, it wasn’t just me”. The entire comments section would be flooded with “Wow! We all lived the same lives”. It’s 2025 and that creator is still paddling the Nigerian content pool with his superpower — relatability.
A few articles ago, we saw relatability through the eyes of Layi Wasabi, the creator making extraordinary moments out of mundane experiences. Today, still on the relatability curve is the supposed “King of Relatability”, Muhammed Gilmore popularly known as Gilmore. Gilmore’s presence in the Nigerian media pool has made one thing crystal clear – we all lived the same lives and our African parents attended the same school of parenting.
If you are a fan of Gilmore, then you are most likely also into Trench Boy, Paper Chase and Stonecode Comedy. These names are not just casts of his short skits, they are full blown brand names in the TikTok blooming comic scene.
The “Gilmore Clan”, an unaddressed clique of creators growing together in the content space through collaborations. Gilmore and his group of friends started gaining more publicity as they featured in each other’s skits, every creator with his or her own style but with a collective goal which is useful for them to see eye to eye on decisions that have in turn fueled their individual creativity and growth.
The names do not end with the above. They have grown into a community of creators bringing each other’s visions to life. Fisayo doubles as the kid sister to Annie and a daughter to Sharon in some of their videos, likewise how Sharon doubles as the girlfriend to both Ogbono and Gilmore on their respective channels. Not to leave out the disputed chemistry between Paper Chase and Precious. The list goes on and on.
Interestingly, these collaborations have garnered hundreds of thousands and even millions of followers for these creators respectively. Their community has propelled through the fans to the other side of the marketing boat – the businesses. Brands have pulled effective content rollouts with them not just individually but as a clan or community as we would love to call it.
Gilmore being the first to blow up definitely set a good pace but he was able to keep the momentum through his luxury of having like minded creatives to lean on and it is so for every other member of the gang. Trench Boy had a viral moment with “Sojinu” last year and this impact was largely a result of the team effort of his friends pushing the sound in their individual videos. Instances like these are reasons the power of community can never be overemphasized.
A healthy community – one that doesn’t breed contempt, competition, jealousy or hate can be the vehicle to steady and sustainable growth in and out of the creative space.
Collaboration breaks abstract ideas into creations and brings about innovation. Just as Gimore and his friends have grown and are growing together. Any two persons ready to share knowledge and resources can achieve limitless breakthroughs.
