King Cruff, one of the most exciting voices shaping the next wave of diasporic sound, just dropped his latest single “BUNCH”, a bold fusion of hip-hop, dancehall, and reggae energy via Tuff Gong Collective/Universal Music Canada.
🎧 Tap in and listen to “BUNCH” now
The track is powered by heavy bass, magnetic rhythms, and a lyrical delivery that’s signature King Cruff — witty, sharp, and fast-paced. With production credits from multi-GRAMMY winner !llmind and Don Mills (known for work with J. Cole, Juice WRLD, and Giveon), “BUNCH” is a high-octane sonic experience with unexpected heart.
At first listen, it might sound like a playful boast — but dig deeper and it’s about loyalty and love. “It’s funny, sure — but the message is real,” Cruff explains. “This track is about showing up for your partner. The line ‘Jamaican men do not cheat’? That’s not just banter — it’s a reclaiming of narrative.”
“BUNCH” follows King Cruff’s critically acclaimed debut EP WHAT HAVE I ‘DON, a genre-fluid body of work with features from Stonebwoy, Skip Marley, and Jag.Huligin, and production from heavy hitters like Tessellated, Banx & Ranx, and Circa Eleven.
The momentum is undeniable — in March, his single “FALLBACK” featuring Runkus earned him his first JUNO nomination. He’s also been lighting up stages from SXSW and Cali Vibes Festival to NXNE, and he’s just getting started. This summer, catch King Cruff live at Festival d’été de Québec, Breaking Sound Brooklyn, Sommo Festival, and opening for the legendary Roots at Backyard Music Festival in BC.
Watch BUNCH Music Video
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